The stronger casino revenue figures coincided with higher visitation to Las Vegas in July. According to the Las Vegas Convention and Visitors Authority, visitor volume increased 2.7% to 3.2 million. Total hotel room occupancy rose 1.1% to 77.2%, while weekend occupancy increased 0.4% to 89.1%.
The Las Vegas Strip was also hosting the record-setting World Series of Poker main event at the Horseshoe and Paris casinos during July.
The event likely had at least some impact on rising Strip numbers by bringing thousands of gamblers into the city.
The World Series of Poker recorded 251,899 total entries this year, the highest total ever. The series generated the second-highest payouts total in history at almost $470 million.
The Nevada Gaming Control Board does not break down poker revenue in its monthly reports, meaning the available figures do not provide a specific revenue total for poker.
July’s results followed a strong June for Nevada, although baccarat numbers had recorded a large decline that month.
Las Vegas also hosted several other major events in July, including the annual Independence Day celebration, UFC 329, NBA Summer League and several major concert events.
The July results also represented a notable improvement from the same period in 2025, when Strip revenue declined 8.4% as casinos faced declining visitor numbers.
Revenue performance varied across other parts of Clark County. Downtown Las Vegas gaming revenue fell 8.6% to $68.4 million, while the Boulder Strip declined 2.5% to $82.7 million. Mesquite recorded a 0.5% decrease to $15.1 million.
North Las Vegas was among the areas to post an increase, with gaming revenue rising 3.4% to $25.5 million. Laughlin was largely unchanged, increasing just 0.1% to $41 million.